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Emma Leech

Director of Marketing and Advancement
Loughborough University (Confirmed)

Reporting to the Chief Operating Officer. Responsible for 137 staff and associated HR/revenue budget (including income generation).

Management of the University’s integrated marketing, communications, alumni, fundraising, home/EU and international recruitment and advancement activities including web/digital/video, creative services and print, widening participation, events and market research teams.

  • Delivering an award winning, multi-platform approach to student marketing
  • Conducting detailed research of the student market and targeted trend analysis to develop a strong personalised campaign
  • Integrating social media marketing using Snapchat filters, Boomerang and content pieces with a highly responsive website to drive traffic
  • Developing the University’s innovative #LboroFamily Golden Ticket campaign to allow new students to share their acceptance into the university
  • Delivering a leading higher education clearing campaign resulting in the generation of £4.6 million of additional income generation and leading to rising numbers of applicants